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LundBerg

Back in ‘37, Grandpa Albert and Grandma Frances traded Nebraska and the Dust Bowl for Northern California and irrigation (a real game-changer). Their motto? “Leave the land better than you found it.” We’re still following in their footsteps.

Contact Legge Organic Food Market to purchase
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Featured Products

Available in our stores at Legge Organic Food Market

LundBerg

Rice

Grown with earth-preserving practices, our 20+ rice and quinoa varieties are cultivated to maximize the flavor of each tiny grain. Long, short, black, brown, white, red, and blended. Each variety brings something different to the table so you can get creative in the kitchen.

Rice Cakes

At Lundberg Family Farms, we take snack time seriously. Because we know you’re not just feeding your family today. You’re cultivating healthy habits for tomorrow. That’s why we craft our rice cakes from seed to smile using rice developed in our nursery and nurtured in our fields. So you can enjoy them at your table (or wherever you venture). Now, doesn’t that taste good?⁠

Rice Thins

Made from a blend of brown rice, red rice, and quinoa, these thin rice cakes provide a whole-grain, low-calorie option when you’re craving a light meal or better-for-you snack. They hold their own when piled with your favorite toppings or can be a great post-workout refuel straight out of the box. Plus, our Regenerative Organic Certified® rice is grown right here in California to create some land-restoring, habitat preserving community-building wonder.

Rice is a staple for more than 3.5 billion people around the world and the foundation for meals across cultures and cuisines. That means we have a massive opportunity to impact consumers’ plates and the planet. We’re betting the farm on it. In 1937, Great-Grandpa Albert and Great-Grandma Frances Lundberg left Nebraska in the wake of the Dust Bowl, which really blew. Literally. It was an environmental disaster caused by drought and destructive farming practices that blew the topsoil away from the Midwest. So, when Albert and Frances moved to California, they brought with them their four sons, a flatbed Chevy truck, a Farmall tractor, and a new philosophy: Leave the land better than you found it.  Albert Lundberg

A Real Farm and A Real Family

Soil Health We’ve never been afraid to grow our own way. In the 1940s, other farmers laughed at Grandpa Albert for plowing rice straw into the soil and growing cover crops instead of just lighting his fields on fire (really). But Grandpa Albert wanted to build soil health and protect air quality. Turns out, he was about 50 years ahead of the curve!

Organic Farming Call us the OGs of organic. In 1969, the second-gen Lundbergs planted their first crop of organic rice. By ’73, Homer Lundberg and 53 other local farmers were launching California Certified Organic Farmers (CCOF)—setting the standard for organic long before it was cool (or even federally recognized). Trendsetters? Maybe just a little.

Biodiversity California rice fields are for the birds—literally! Each winter, we flood some of our fields to replicate our region’s natural wetlands. We also grow cover crops, which provide nesting habitat for ducks. So, each spring, before the tractors start rolling, we rescue the eggs by hand. So far, we’ve saved an estimated 30K of the fuzzy little quackers!